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Big Air Studios Using Cisco Eos Social Entertainment Platform to Help Filmmakers Find, Interact With and Engage Audiences for Films -> Cisco News

March 14, 2011

People often ask; how can a company of Cisco’s size continue to be #1 or #2 in so many adjacent markets while creating new market transitions at a rapid pace?

Cisco empowers the internet, is the foundation for non-profit, education, government & businesses, is in the movies, in the news, in the consumer market and empowers individuals to succeed and I know I left off several more..

How? I would sum it up as the following top 3:

  • Cisco’s Architecture as the platform – the foundation that enables scale, interoperability and consumer choice
  • Empowering leadership – each business unit is empowered to make their own decisions and quickly
  • Boards & Counsels – each department is aware of the development and efforts of one another to ensure alignment

Big Air Studios Using Cisco Eos Social Entertainment Platform to Help Filmmakers Find, Interact With and Engage Audiences for Films -> Cisco News.

SAN JOSE, Calif., March 14, 2011 – Cisco today announced that Big Air Studios, an innovative motion picture production, acquisition and distribution company, will use the Cisco Eos® social entertainment software platform to build interactive online and mobile experiences for films produced and distributed by Big Air. Using Cisco Eos, Big Air will help filmmakers find, interact with and engage audiences for their films.

Big Air Studios specializes in the ability to market and distribute both mainstream and independent films to an expansive global, digitally savvy audience in any format, on any device. Big Air’s approach offers filmmakers a platform for efficient, consolidated marketing campaigns and social media interactions for their films. Big Air is using Cisco Eos to create highly immersive online experiences that support the film, increase awareness and connect with audiences large and small.

Big Air’s Independent Distribution System (IDS) further connects filmmakers and consumers to buy and watch the films through the leading retailers in the industry across all available business models, including electronic sell-through, video on demand, pay per view, subscription services, and ad-supported online streaming. Through its Cisco Eos-enabled experiences, Big Air will offer filmmakers the opportunity to create interactive online and mobile experiences around their movies, and consumers will be able to discover films that were previously unknown or inaccessible. As part of this differentiated experience, fans will have access to social interactions, unique marketing materials, specialized versions, “digital extras” and more.

Cisco Eos is a hosted “software as a service” platform that enables media and entertainment companies to more efficiently create, manage and grow high-value social entertainment experiences built around their branded content. Unlike stand-alone solutions, Eos offers media companies an integrated approach that delivers website creation and social media features, content management and audience analytics in a single easy-to-use platform.

Highlights/Key Facts:

  • Big Air will create Cisco Eos-enabled sites for films it owns and/or distributes in the coming months. Big Air plans to use Cisco Eos to create branded destinations for its film sites that elevate the brand value of each film and enable more direct audience engagement. Each Cisco Eos-enabled film site lets Big Air efficiently market each film and provides a central destination for easy integration with Big Air’s distribution partners.
  • Now live, the Cisco Eos-powered site for the award-winning teen-dramedy “My Suicide” will build buzz for the film’s theatrical release in May 2011.
    • In addition to featured blogs, movie trailers and screening details, the “My Suicide” Web community will also offer fans a subscription service for behind-the-scenes access and exclusive offers and content.
  • Big Air’s corporate website (www.bigairstudios.com) is also delivered on the Cisco Eos platform.
  • Films produced or acquired by Big Air will be able to utilize Cisco Eos-enabled sites with interactive features such as video tools, blogs, Twitter feed integration and forums to allow deeper connections between consumers and content.
  • With its centralized administrative platform and content syndication features, Cisco Eos can serve as a central hub for Big Air to push content out to third-party sites such as Facebook and YouTube, but still draw audiences to the official Big Air portfolio of sites to interact with their content.

Supporting Quotes:

  • Michael Arrieta, CEO, Big Air Studios
  • “It is difficult for many independent films to find the viewership and attention they deserve via the traditional Hollywood distribution and promotion model. With the help of Cisco, Big Air is empowering filmmakers of all sizes to take control of their destiny and access alternative channels for mass distribution, conversation and commerce. The Cisco Eos platform enables us to offer filmmakers intuitive rich media templates to easily create online and mobile communities that will source audiences, facilitate interactions and lead them straight to opportunities to buy and watch their films on all devices.”

  • David Lee Miller, writer-director, “My Suicide”
  • “Big Air Studios is a truly revolutionary distributor for independent films like ‘My Suicide.’ We made an award-winning film with a powerful message, and now we have a platform that can distribute this message to today’s audience. This kind of company will open doors to countless filmmakers and storytellers whose movies don’t fit today’s big studios’ business and marketing models.”

  • Dan Scheinman, senior vice president and general manager, Cisco Media Solutions Group
  • “With the continued rise of social media and ubiquitous digital distribution channels, media and entertainment companies are challenged with how to share content with the widest possible audience while maintaining control of their content. We’re excited to be working with the innovators at Big Air who understand the importance of harnessing their content for competitive advantage. With websites powered by Cisco Eos, Big Air doesn’t have to give away its content to third parties and can instead create interactive, rich experiences around films on its own branded destinations to provide more-direct engagement with fans.”

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