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Blue Ocean vs. Red Sea

April 7, 2009

In a brainstorming session last week one of my collegues shared a story from a customer that drove business from a very compelling perspective. The Blue Ocean Strategy, what does this mean as it relates to your business?

The concept is all to real in todays competitive environment. Imagine selling your products and services in an environment that has less sharks lurking (competitors). Obviously you can gather the red sea is a blood bath of sharks feeding from the same tank, how do we find the Blue Ocean?

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